SEO, or Search Engine Optimisation is the process of optimising a website, to tune it's content with the aim of driving traffic from search engines, such as Google, to that website. It aims to increase the number and quality of visitors to a website, by improving it's ranking in a search engines results.
Paid-for adverts, social media and other tools all help to drive more traffic to your website but the vast majority of searches occur via search engines. It is therefore critical that any website is optimised to give it the best opportunity of ranking highly in search results. By tuning a website properly and providing relevant content for the right keywords, gives the search engine the information it needs to rank the site as highly as possible.
This is a question that we are asked all the time. One of the ways to rank more highly in Google is by using SEO techniques. SEO is not a one-time fix. It requires an ongoing commitment to ensure that your website content is tailored to the keywords that you wish to rank highly for. We provide SEO for businesses in Wakefield, Barnsley, Leeds, Huddersfield and beyond. We will work with you to create an proven, solid, SEO strategy that will help ensure that your website has maximum exposure to your target audience. We provide the following SEO services:
TECHNICAL SEO AUDIT
Does your website have technical errors, that are affecting it's ranking? We carry out an SEO audit to identify these errors and correct them at source. This might include metadata issues, such as duplicate page titles and descriptions, missing pages (404 errors), to missing H1 tags, giving Google the best opportunity to understand the content of your pages.
WEBSITE PERFORMANCE ANALYSIS
Analysis and optimisation of your website to ensure it is running as quickly as possible. Site speed is an important factor when search engines rank a website. By using techniques such as caching, image smushing, minification and CDNs, we can fine-tune your website to load as quickly as possible. We test your website page speed against industry standard tests, such as Google PageSpeed and GTmetrix.
Keyword research, to identify those all-important keywords that provide an opportunity to deliver good ranking results.
Analysis of competitor keywords. We check your competitors to see how your website can be improved and increase the likelihood of your website ranking higher than the competition. We carefully analyse your competitors to see how well they are ranking, the content they are ranking highly for and provide you with marketing strategies and opportunities to improve on your competition.
LOCAL SEO STRATEGY
Local SEO. Ensuring that your business or organisation is using local SEO strategies to optimise local SEO results. Google My Business, local citations, offline SEO and other techniques help to ensure that your website is ranked highly in your area.
Backlinks. Backlinks are links to your website from other websites. Bamboo Media will work with you to identify and develop an effective backlink strategy, helping to create high quality backlinks from trusted websites, a vital factor in improving rankings. We can help you produce content that you can use to reach out to other websites, creating trusted link building from other websites.
Internal links connect your content and ensure that search engines can effectively index your site and web pages.
REGULAR WEBSITE PERFORMANCE REPORTS
Free monthly reports so you can see how your website is performing over time and how SEO is helping your website rank more highly
Contact Us today, to see how we can help to grow your business by implementing a proven SEO strategy for 2019.